The variety of ornamental flower colors are due to the diversity of reproductive systems that co-evolved with pollinators,and tightly connected to the evolution of the pollination systems. For human production or aesthetic,plants domestication,cultivation,hand-pollination,and the abuse of chemical insecticides have led to insect pollinators habitat loss and food chain disruption,and the population of insect pollinators decline in agricultural areas,urban green areas and gardens. Therefore,people have begun to pay more attentions to the mechanisms of the adaptation between flower colors and pollinators. In this review,insect perception with flower color,flower epidermal structure and color pattern,flower color polymorphism and regionality driven by insect pollinators,flower color changer and its pollinator attract,imitation and deception of flowers were reviewed. Finally,we briefly summarized the research on the mutualistic and antagonistic interactions of flower color and the insect pollinators,and put the suggestions on how to scientific attract pollinators base on flower color on the construction of wildflower strips and urban garden,improve the breeding efficiency of ornamental plants and cultivating more colorful flowers.